Commonwealth Games Australia today unveils a new look logo, with the Commonwealth Games Federation ‘Celebration Device’ replacing the old plinth which was part of the CGA logo.
It is only a subtle change; however, it is an important one that reflects our membership of the Commonwealth sport movement of 71 nations and is a mark which binds all members of the Commonwealth sport family together.
The ‘Celebration Device’ echoes the instinctive action of athletes as they celebrate their success.
Our distinctive logo sits atop the ‘Celebration Device’ and features the unmistakable marks of Australia – the kangaroo and emu from our Coat of Arms and the AUS that is synonymous with our nation in international sport.
The Commonwealth Games Federation (CGF) officially launched the new Commonwealth Sport brand as part of their Transformation 2022 Refresh, which was unveiled at the CGF General Assembly in Rwanda in September 2019.
The refresh committed the movement to focusing more on ‘year-round’ activities as opposed to the ‘once-every-four years’ Games organisation.
Since September, the CGF has been known publicly as ‘Commonwealth Sport’.
With two-years-to-go to the Birmingham 2022 Commonwealth Games we are proud to use this new logo across the Commonwealth Games Australia programs and activities.