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Macron to outfit Australian team in Birmingham

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Leading international sporting brand Macron will outfit the Australian team at the Birmingham 2022 Commonwealth Games following their appointment as official competition and training wear supplier.

Leading international sporting brand Macron will outfit the Australian team at the Birmingham 2022 Commonwealth Games following their appointment as official competition and training wear supplier. 

With 400 days to go to the Birmingham 2022 Games, the Macron announcement kickstarts the commercial program for the Australian team. 

Macron becomes the first Official Partner of the 2022 Australian Commonwealth Games Team and Commonwealth Games Australia and the Official Competition and Training Wear Partner of the 2022 Australian Commonwealth Games Team. 

Macron, whose presence in Australia includes partnerships with Port Adelaide in the AFL, Parramatta in the NRL and Perth Glory in the A-League, will produce more than 50,000 items for the team.

The range will include sport specific uniform components with everything from track and field shorts, tights, singlets and bodysuits to home and away versions of the hockey and netball competition outfits. The agreement also includes the supply of travel wear, training attire and accessories such as sports bags.

The design of the key components of the team uniform, including competition wear and the medal podium tracksuits Australia’s athletes will don in Birmingham is underway and will be unveiled in 2022.

Australia will be represented at the Birmingham 2022 Commonwealth Games by a team of close to 400 athletes with athletes competing in 21 sports, across 136 medal events for women, 134 for men and 13 mixed events, the first time more medals will be on offer for women than men. The Commonwealth Games also has fully integrated events for Para-sport athletes, competing in eight sports.

Commonwealth Games Australia CEO Craig Phillips AM said he was thrilled an international sportwear brand such as Macron had joined the Commonwealth Games Australia partnership program for Birmingham. 

“The enthusiasm Macron has already shown in the development of competition and training wear for our team in Birmingham demonstrates their commitment to ensure our athletes have everything they need to perform at their best,” Mr Phillips said. 

“Outfitting a team of 400 athletes, plus officials, across the 19 sports and all the different events is no easy task and Macron have shown through their long history in Europe and their work across many sporting teams and leagues, including here in Australia, their enthusiasm for working in high performance sport.

“From our gymnasts, to weightlifters, Para-sports athletes, marathoners in athletics, team sport athletes in hockey, rugby, netball and cricket, etc, our team is a diverse a group of athletes that exists, and Macron is committed to ensuring they have the best possible performance wear for competition and training.”

Australian Team Chef de Mission Petria Thomas OAM said the initial designs for the uniforms were exciting and would add to the rich history of Australian team uniforms at the Commonwealth Games.

“I can’t say too much about what the competition uniforms will look like, but what I can say is that they will be green and gold… they are our colours on the international sporting field so from our team standpoint it’s a non-negotiable,” Ms Thomas said. 

“There are some critical factors we will take into consideration in designing the uniform – that it’s fit for purpose, it looks good, and that it’s distinctly Australian”  

Macron Chief Executive Officer Gianluca Pavanello said the company was proud to partner with Commonwealth Games Australia and support Australia’s best athletes on the international stage. 

“We enjoy our partnerships with our sporting clubs in Australia’s national leagues such as the AFL, NRL and A-League, however this will be the first time the Macron Hero Logo will be seen on the competition and training wear for a national team at a multi-sport Games,” Mr Pavanello said. 

“It is a significant step forward for us and we look forward to providing the best possible performance wear for Australia’s best athletes.”

Macron has a strong commitment to initiatives through their Macron 4 The Planet program, which promotes greater environmental sustainability.

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One of the core initiatives is the production of an increasing number of garments in Eco-Fabric, 100% of which comes from recycled plastic and has been certified by Global Recycled Standard. Macron Eco-Fabrics are made with a thread which is 100% PET recycled polyester and is certified by Global Recycle Standard. It is anticipated that a proportion of the Australian team uniforms will be Eco-Fabric.

The Macron partnership with Commonwealth Games Australia has been secured by SPORTFIVE, CGA’s exclusive partnership agency. 

SPORTFIVE Managing Director Australia – New Zealand and Senior Vice President Global Sales Damien Moston said the Macron agreement was the first of a number of partnerships that have been secured for the Australian Team for Birmingham.

“We are absolutely thrilled Macron is supporting our Australian Commonwealth Games Team for Birmingham. The value of a partnership with the Australian Commonwealth Games Team continues to resonate with potential partners and we look forward to working with Macron to deliver a great result for our athletes in Birmingham,” Mr Moston said. 

The Birmingham 2022 Commonwealth Games will take place from 28 July to 8 August 2022.

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