News Corp Australia is Bold in Gold in Birmingham

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News Corp is ready to cover the Birmingham 2022 Australian Team, with 430 Team Members, the largest Team for an overseas Games.

News Corp Australia (NCA) is proud to announce its support as an Official Partner of the Australian Commonwealth Games Team heading to the Birmingham 2022 Commonwealth Games.

NCA will send its biggest-ever team to an overseas Commonwealth Games to deliver extensive around-the-clock content, producing daily digital and print content.

NCA’s Managing Director, News Sport Network Michael Wilkins said: “The Games will capture the imagination of sports fans looking for a golden haul in the wake of our Tokyo Olympic success. With an amazing team of athletes boasting both experience and new talent, we can’t wait for our team to tell the stories of their campaign”.

Craig Phillips, Chief Executive of Commonwealth Games Australia highlighted the importance of having another strong media partnership, “Australia is taking its largest contingent of Commonwealth Games athletes ever to an overseas Commonwealth Games in Birmingham.

We have a team covering 21 sports and lots of great stories to tell and performances to cover and News Corp Australia is a fantastic partner to ensure exceptional coverage for Australia, while also promoting the Team, our brand and marketing campaign – #BoldinGold – to help us connect with more Australians.

 

NCA’s Commonwealth Games editor Mick Carroll said his team includes 17 reporters and photographers who will produce a daily eight-page print liftout and 20-page digital edition, The Games, to be released each morning at 8.30am (AEST).

Carroll said the Commonwealth Games will have extensive digital coverage while working around a challenging nine-hour time difference.

He said Australians continue to have a “soft spot for the Commonwealth Games”, with the  Games having introduced us to some of the nation’s top sporting talents including Hayley Lewis, Kieran Perkins and Cathy Freeman.

Carroll said reporting from the team will go beyond the sports events and feature content such as the A-listers, including members of the royal family, who will be attending key events.

“There will be live results, interviews with athletes and analysis from sports experts and a lot of photographic specials celebrating the events from the day as well as a guide for what will happen overnight for the next day,” he said.

Julian Linden, who has covered 13 Olympics – summer and winter – and three Commonwealth Games will focus on swimming and said these Games “will allow readers to get way more live coverage and better coverage than they’ve ever got before”.

He said in his 30 years as a journalist covering major sporting events many things have significantly changed.

“We produce so much more content because you have more information,” Linden said.

“When I was starting out I used to bring books with me with the records of who won this and that, information is far more instant, back then you didn’t go and look at athletes’ Instagram accounts.

“We can be at a press conference asking questions and before we’ve walked out of the room someone else on the other side of the world has tweeted about it.”

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