BIRMINGHAM 2022 CELEBRATES THREE-YEAR COUNTDOWN WITH NEW LOOK

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Saturday 27 July marked three years to go until the official opening ceremony for the next Commonwealth Games, and to celebrate Birmingham 2022 confirmed its commitment to organising a ‘Games for Everyone’ as it introduced a new brand, vision and website.

The new Birmingham 2022 brand was co-created with people from the local region through a series of roadshows, workshops, focus groups and conversations. It also includes a new-look brand for the Commonwealth Games Federation.

The Birmingham 2022 logo connects key West Midlands destinations – many of which will host events during the Games – bringing their locations together to create a truly unique ‘B’ shaped design.

In 2022, the Games will take place between 27 July and 7 August and will see 4,500 athletes from 71 different nations and territories flocking to Birmingham and the West Midlands.

Birmingham 2022 Australian team chef de mission Petria Thomas, along with Commonwealth Games Australia CEO Craig Phillips and general manager team performance Tim Mahon also attended as part of an initial fact finding and planning visit with the next Games hosts.

To provide a taste of what’s to come in 2022, as well as unveiling the new brand and vision for the Games, a free community festival of sport, culture and food – the Commonwealth Social – was held with thousands of residents coming together with Team England athletes, local business and community leaders, and Games representatives, to celebrate the countdown to the Games. The Commonwealth Social will provide a platform for the city’s diverse cultures and communities, showcasing Birmingham’s proud, local connections with the Commonwealth.

The setting for Commonwealth Social, Birmingham’s newly redeveloped Centenary Square, is just a stone’s throw from Arena Birmingham, the venue for gymnastics during the Games.

Commonwealth Games Federation President Dame Louise Martin said: “With three years to go to the Opening Ceremony of the Birmingham 2022 Commonwealth Games, the excitement is already palpable.

“Preparations are well underway for the delivery of a spectacular multi-sport event for the people of Birmingham, the West Midlands, England and the entire Commonwealth.

“Launching the new brand on this special day will also ensure the identity of Birmingham 2022 Commonwealth Games lasts forever.”

Ian Reid, Birmingham 2022 Chief Executive Officer, said: “On this day, in three years’ time, millions of people from across the globe will join us in celebrating the opening of the Birmingham 2022 Commonwealth Games, which is why it will provide a once-in-a-lifetime opportunity to truly put this city and vibrant region on the map.

“The idea behind today’s Commonwealth Social event is that we wanted to celebrate this major milestone and to give people an indication of what to expect in three years’ time, when the eyes of the world will be focused on Birmingham and the West Midlands region.

“Just like the Games, sport is at the heart of today’s event, but Birmingham 2022 will also be a showcase for everything that’s great about this region; the culture, the food and, most importantly, the people that live here. We’re creating the Games for everyone and we’re already collaborating with local people to help make that vision a reality.”

To get the latest information about the Birmingham 2022 Commonwealth Games, visit the new look website at www.birmingham2022.com.

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